Foundations of Digital Marketing and E-commerce QnA

The term for any communication method or platform a business can use to reach its target audience online is Digital channel.

Digital marketing helps businesses create brand recognition in new and global markets. This means:
-It makes products and services accessible to a variety of people
-It drives sales

The advantage of digital marketing that enables potential customers to act the moment they experience the ad is Get faster results.

The statement regarding working in a marketing career that is generally true is: It is helpful to specialize in a marketing role that aligns with your strengths such as writing, visual design, or data analysis.

The skill of data storytelling as a digital marketer or e-commerce analyst is best described as: Communicate data insights effectively to engage an audience.

You should create a portfolio To show samples of your past work and relevant work experience.

If you want to become an expert in a specific industry by working for a single company, you should consider An in-house role.

A recent graduate who wants to work in a role that partners with multiple companies to help achieve their digital marketing and advertising goals should consider An agency role.

Developing and running campaigns to increase digital sales, optimizing paid advertising campaigns using SEO, managing an online marketing presence, and monitoring website analytics are tasks typical for Associate-level roles

The role that typically involves following SEO best practices, drafting social media copy and obtaining approvals, and monitoring activities of returning customers is Digital marketing coordinator.

Digital marketing can help the pet store succeed By reaching potential customers and engaging with them effectively.

A digital marketing strategy can get customers to come back for an additional purchase By building customer trust.

The customer journey is important for digital marketing Because understanding and improving the journey can transform a potential customer into a loyal customer.

A business would create multiple customer journey maps To show the patterns and behaviors of different types of customers.

A marketing funnel being wide at the top and narrow at the bottom shows that Many potential customers will enter the top of the funnel, but only some of them will reach the bottom to become loyal customers.

The stages of a simple marketing funnel are Consideration, Loyalty, Awareness, and Conversion.

An awareness tactic that helps businesses reach new customers is to Build promotional partnerships with other brands or influencers.

It is important for the company to measure how long Maya spends on a page Because the goal is for customers to find what they need quickly, so if a customer spends a long time completing a task, it might mean that the company needs to reevaluate the layout or functionality of website buttons.

To nurture the relationship and build brand loyalty, digital marketers can create a positive post-purchase experience for Aisha by Inviting Aisha to join in the company’s rewards program.

It is important to measure both the number of conversions in the marketing funnel, and metrics such as the time to conversion and average number of touchpoints to conversion Because it provides valuable insights into how customers interact with a brand.

The term that describes how much more customers are willing to pay for a name brand than a store brand is Brand equity.

The statements that best describe how a company’s brand and marketing work together are:
A company’s marketing strategy can help a business build its brand.
A company’s brand is the foundation for its marketing strategy.

When setting a digital marketing strategy, it’s important to research your audience and set meaningful goals before picking your channels.

A business goal is A big, long-term aim that has the potential to affect an entire company.

The goal of growing its customer base by 30%, an electronics business will increase its lead generation by 35% over the next six months. To generate leads, they will highlight new product features with a 10% increase in ad budget. This is a Marketing goal.

The examples of owned media are e-books and Whitepapers.

Paid search compares to search engine optimization (SEO) in that Paid search produces results more quickly.

The pillar of social media marketing that a social media manager deciding when to post content and how often represents is planning and publishing.

Brands can deliver an experience that feels specific to each individual by:
Matching where the customers are in the marketing funnel and
Addressing each recipient directly.

When brands segment their lists, it makes it easier to build relationships with customers.

An example of an email a business would send during the conversion stage of the marketing funnel is An email about the business’s loyalty program after a purchase

The aspect of marketing that provides information and useful insight about customer behaviors and interactions that can help answer questions in a concrete way is Marketing data.

The process that would provide useful information about customer behaviors from measurable outcomes of marketing campaigns that could help the company plan and refine an effective sales strategy is Performance marketing.

The process where a marketer for a company organizes and summarizes data to track performance across marketing and sales efforts is called Data reporting.

The term that refers to the average revenue generated per customer over a certain period of time is Customer lifetime value.

Attribution helps businesses learn which touchpoints are most effective at getting customers to take action by Determining which touchpoints are responsible for generating the leads, conversions, or sign-ups.

The average customer encounters six touchpoints on their purchase journey, and the path isn’t always straightforward.

A digital marketer uses data storytelling to convey insights to a specific audience using a clear and compelling narrative.

The three main components of a data story should engage your audience by explaining what you learned, and how you can use that information to take action.

After a marketer is creating a data story and picks their data points and insights, the next step in creating a data story is to Build a narrative that conveys the insights effectively.

Data visualizations are A graphic representation of data that conveys information.